Some companies sell BMW parts.

Others live and breathe BMWs.

R44 Performance was founded by enthusiasts who started modifying their own cars and quickly discovered that many aftermarket products failed to meet expectations for fitment, quality, and design. What began as a solution for their own vehicles evolved into a brand focused on developing upgrades specifically for fellow BMW owners. Today, R44 offers a growing lineup of styling, performance, and maintenance products designed around real-world ownership and extensive hands-on experience.

Created From Real Development Cars

Many aftermarket companies rely entirely on outsourced designs.

R44 takes a different approach.

The company utilizes its own fleet of development vehicles to test products, validate fitment, and evaluate long-term performance before release. This process allows R44 to identify improvements, refine designs, and ensure products meet the standards expected by modern BMW enthusiasts.

Product Categories

R44's catalog continues to expand across multiple areas of vehicle customization and performance, including:

• Performance exhaust systems
• Sports cat downpipes
• Catless downpipes
• Carbon fiber styling components
• CSL yellow DRL modules
• Exhaust tips
• Wheel fitment accessories
• Brake upgrade kits
• Tow straps
• BMW tuning accessories
• Installation tools
• Vehicle-specific hardware
• Engine bay enhancement products

Many products are designed specifically around popular BMW M and M Performance platforms.

BMW Applications

R44's product lineup supports a broad range of modern BMW vehicles, including:

G-Series M Cars

• G87 M2
• G80 M3
• G81 M3 Touring
• G82 M4
• G83 M4
• G90 M5
• G99 M5

F-Series M Cars

• F87 M2
• F87 M2 Competition
• F80 M3
• F82 M4
• F83 M4
• F90 M5
• F91 M8
• F92 M8
• F93 M8

M Performance Models

• M135i
• M140i
• M235i
• M240i
• M340i
• M440i

BMW SUV Platforms

• X3 M (F97)
• X4 M (F98)
• X5 M (F95)
• X6 M (F96)

Additional support extends across numerous BMW 1 Series, 2 Series, 3 Series, 4 Series, 5 Series, 8 Series, X-Series, and Z-Series models. Product availability varies by chassis and model year.

Built Around the BMW Community

R44's growth has been driven largely by its involvement in the BMW enthusiast community.

From development builds and project cars to educational content and installation guidance, the company has helped thousands of BMW owners personalize, maintain, and improve their vehicles. That direct connection to enthusiasts continues to influence the products they develop and the solutions they bring to market.

Explore R44 Performance at XPH

At XPH, we offer a growing selection of R44 Performance products for BMW enthusiasts looking to enhance styling, improve performance, and personalize their vehicles with components developed by a company that understands the BMW aftermarket firsthand.

Shop R44 Performance at XPH: https://x-ph.com/r44/