Some upgrades completely transform a car.

Others do something more subtle.

They make the car feel finished.

That’s the space R44 operates in.

Not purely performance.

Not purely styling.

Not purely maintenance.

Instead, R44 builds and curates products around the idea that enthusiast ownership extends beyond horsepower figures and individual modifications.

Modern Builds Don’t Stay Inside One Category

A lot of brands stay in one lane.

Exhaust.

Suspension.

Cooling.

R44 approaches things differently.

The catalog spans multiple categories that owners naturally end up combining over time.

Current R44 categories include:

• Carbon and exterior styling components
• Exhaust systems and exhaust hardware
• Daytime running light upgrades
• Tuning packages
• Downpipes and induction packages
• Diagnostic and installation tools
• Vehicle accessories and finishing components

That mix makes the brand feel closer to a build ecosystem than a single product family.

Built Around Platforms Enthusiasts Actually Keep Modifying

R44’s strongest presence sits in enthusiast platforms that rarely stay stock for long.

Current coverage includes:

BMW

• F20 / F21 M135i and M140i
• F22 / G42 M240i
• F87 M2 and M2 Competition
• G87 M2
• F80 M3
• G80 / G81 M3
• G82 / G83 M4
• F90 M5
• G90 / G99 M5
• X3M / X4M
• X5M / X6M

Toyota

• GR Supra A90

Audi

• S and RS platforms

Mercedes-Benz

• Select AMG applications

Porsche

• Selected performance applications

Coverage varies by product category and chassis generation.

Some of the Most Popular Upgrades Aren’t About Power

One interesting thing about modern enthusiast builds:

People increasingly modify things they interact with every day.

Lighting.

Interior details.

Exterior fitment.

Drive feel.

Engine bay presentation.

That’s why products like CSL-style DRL conversions, carbon exterior pieces, and platform-specific accessory kits became categories of their own rather than side purchases.

There’s a Difference Between Modified and Put Together

Anyone can install parts.

The harder part is making everything feel cohesive.

That’s usually where platform-specific brands stand out.

Not because they reinvent the vehicle, but because they understand how owners actually build them.

R44’s catalog reflects that idea across visual upgrades, tuning paths, and supporting components.

Explore R44 at XPH

At XPH, we offer R44 products for enthusiasts looking to refine, personalize, and elevate modern performance platforms with upgrades built around fitment, integration, and everyday ownership.

Whether you're building toward styling, tuning, lighting, or a more complete overall package, explore R44 solutions developed around the cars enthusiasts continue modifying long after delivery.

Shop R44 at XPH: https://x-ph.com/r44/