Description
Celebrate the start of BMW M's 50th anniversary year with the return of the iconic BMW Motorsport emblem. First used in 1973 on BMW Motorsport GmbH racing cars, this emblem features offset semicircles in blue, violet, and red. The debut of the BMW M1 in 1978 introduced the famous three colored stripes, slanted to the right and leaning on the letter M, which became a trademark with high recognition and identification power, transcending beyond the motorsport scene. The BMW M1 remains the only BMW M high-performance production vehicle to showcase both the historic motorsport emblem and the iconic three stripes.